Launched last summer, the Wikiparfum platform offers users the possibility to discover the olfactory families of their favorite perfume. This platform represents for Puig an additional way to meet the expectations of an increasingly curious public.
A new tool based on olfactory family perfume preferences
With a simple interface, this platform offers the possibility to search for the multiple ingredients used in perfumery (citrus fruits, flowers, fruits, woods …). In fact, you can combine the ingredients or separate them, and then discover a list of perfumes available on the market. These compositions correspond to the customer’s preferences. Moreover, the search can also be carried out starting from a brand or the name of the perfume. It is an opportunity to learn more about the composition of the fragrance but also about creations built around similar ingredients.
This platform represents an encyclopedia of scents. In fact, the Wikiparfum platform aims to familiarize the general public with the art of perfumery. It answers the questions that many non-expert lovers of perfume ask themselves. To do so, it recommends fragrances to users thanks to a powerful algorithm. These recommendations are based on the matching of their olfactory preferences, their profile, or the selected ingredients.
Wikiparfum uses the “cuadrification” which shows the main ingredients, that define the perfume. The bigger the image, the more the ingredient expresses itself in the perfume, WikiParfum.
Therefore, in a simple way, the graphic representation of the dominant ingredients of the perfume allows the user to visualize its composition by analyzing its different notes.
A project developed by the group Puig
This platform is a project of the Spanish group Puig and it places the perfumer at the heart of the process. To do this, the platform collaborated with Fragrances of the World, the largest guide to the classification of fragrances. Published for the first time in 1984 by Michael Edwards, it is the most complete “Fragrance bible” that exists today.
In the wake of the recent acquisition of The Alchemist Atelier, a physical concept allowing the creation of one’s own perfume, Puig opens to the general public an additional discovery thanks to this new tool.
Good understanding of the trends
As a totally free digital tool is therefore primarily intended for fragrance lovers, but can be adapted to any audience. Furthermore, sales consultants can also use it at the point of sale. It is an excellent tool for them when a consumer doesn’t know what he wants but can name his favorite fragrances.
Through Wikiparfum, the industry will improve its understanding of new trends and consumer preferences. In particular, Puig makes this tool available to retailers, which has allowed Nocibé to develop its own fragrance profiling tool.
Finally, thanks to regular updates, the platform expects to expand rapidly to a database of 10,000 fragrances. Presented in French, English and Spanish, it currently focuses on Europe.