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Cosmetics & Perfumes

The use of artificial intelligence in beauty industry

Consumer behavior and expectations are undergoing a major transformation. The beauty industry needs to innovate and deliver new experience to stay relevant in this market. Major beauty ecommerce brands use artificial intelligence in beauty industry and augmented reality to improve the overall customer experience. Artificial intelligence in beauty industry: personalized services Next-level personalization is a …

Fashion & Accessories

AI & AR creating a new shopping experience

According to McKinsey & Co, the global fashion industry profit has suffered a massive setback in 2020: -93% compared to 2019. While it is almost superfluous to point out the reasons for this, many brands are reacting towards simplifying operations. Above all, the period of difficulty has demonstrated the lack of resilience of the industry …

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