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Fashion & Accessories

Dior snapchat filter: balancing innovation & heritage

Whilst the whole fashion industry was strongly affected by the current crisis, Dior has shown more resilience than ever. Expanding their Dior digital marketing initiatives, Christian Dior launched a number of innovative initiatives in the recent months. Ever since its inception, Dior managed to successfully combine heritage and innovation. Now more than ever, their creative …

Fashion & Accessories

Digital luxury trends that dominate the industry

Digital is the driver of growth for the luxury industry and this trend is set to continue. Digital fashion trends in the luxury industry reshape the whole industry. More precisely, it changes the way brands engage and interact with their customers. Secondly, customer’s behaviors and attitudes towards luxury brands are changing as well. Today, luxury …

Fashion & Accessories

How does the sneakers resell market work

Is the world of sneakers becoming the next Wall Street? Yes – it is! StockX is surely the face of reselling sneakers platforms worldwide. StockX is an online marketplace and clothing reseller, primarily of sneakers. Users can buy and sell verified rare pieces without any risk of being scammed. Josh Luber founded StockX only four years …

Fashion & Accessories

A tech-watch; The benefits of smartwatches

The latest generation of smartwatches battery durability is quite strong as it can last for many hours by performing multiple tasks. In addition to monitoring physical well-being and sporting activity through a series of tools, they also perform many other functions. Smartwatches are part of the world of wearable technology. The benefits of smartwatches are …

Fashion & Accessories

A Shift to Sustainable Conscious Fashion

For many years now, we have been talking about safeguarding the planet and protecting people. Many are the industries that are considering this issue such as Hospitality. However, today, more than ever, we must apply these concepts to fashion, the second most polluting industry in the world. Transforming it into a more sustainable sector that …

Fashion & Accessories

AI & AR creating a new shopping experience

According to McKinsey & Co, the global fashion industry profit has suffered a massive setback in 2020: -93% compared to 2019. While it is almost superfluous to point out the reasons for this, many brands are reacting towards simplifying operations. Above all, the period of difficulty has demonstrated the lack of resilience of the industry …

Fashion & Accessories

The Era of Smart Apparel Solutions

Technology on the skin. With the use of new technologies, you can easily transform orange peels into precious scarves of multiple colours. .Additionally, fabrics that are sensitive to light, iridescent and chameleonic, flowing through the light spectrum and fading to black. Glossy. How much has fashion changed and what does it promise in the encounter …

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