Consumer behavior and expectations are undergoing a major transformation. The beauty industry needs to innovate and deliver new experience to stay relevant in this market. Major beauty ecommerce brands use artificial intelligence in beauty industry and augmented reality to improve the overall customer experience. Artificial intelligence in beauty industry: personalized services Next-level personalization is a …
Guerlain, the house of the luxury group LVMH, offers a new emotional and olfactory experience to its customers to accompany them in the discovery of their favorite perfume.
Do you like a shade of lipstick? Chanel can find a similar one among its products thanks to artificial intelligence.
Will we finally have the truth about the ingredients used in cosmetics? The Federation of Beauty Companies (Febea) is launching an application to analyze the ingredients used in cosmetic products. The mobile app should inform salespeople and customers. It is positioned as a response to a Yuka-type application, which is not quoted, but implicitly criticized. In particular, the use of barcodes and simplistic algorithms is opposed by Febea.
As in many other business sectors, digital technology is prompting professionals in the cosmetics and beauty industry to step out of their comfort zone to meet the new expectations of a market in turmoil.
Launched last summer, the Wikiparfum platform offers users the possibility to discover the notes and olfactory families of their favorite perfume, as well as those that are close to them among 5000 references of conventional and niche perfumery. An accessible and unique source of references and an additional way for the group to meet the expectations of an increasingly curious public.